My thoughts on sales leadership, GTM strategy, AI in sales, and building high-performance commercial operations.
How AI is Transforming B2B Inside Sales: Lessons from the Field
A practical look at how artificial intelligence is reshaping lead qualification, SDR productivity, and CAC optimization in B2B Inside Sales — based on real experience implementing AI at scale.
Building a GTM Strategy for SMB: What I Learned Managing a R$1B Pipeline
A practical breakdown of how to design and execute a Go-To-Market strategy for Small and Medium Business segments — from team structure and lead generation to KPI frameworks and scaling.
Omni-Channel Sales: How to Integrate Physical and Digital Without Losing Revenue
Why the future of B2B sales is neither purely digital nor purely physical — and how to build an integrated Omni-Channel strategy that maximizes revenue across every touchpoint.
Sales Leadership at Scale: Managing 50+ Reps Toward a R$1B Goal
The management principles, operational rhythms, and cultural practices that separate high-performing large sales teams from those that underperform despite strong individual talent.
