About Me

Hi, I'm André Vaz, a Sales & Growth Manager based in Santana de Parnaíba, São Paulo, Brazil. Over the past 15+ years, I've dedicated my career to one thing: turning commercial strategy into real, measurable results — building the teams, processes, and systems that make it happen.My journey started in commercial planning and strategy, evolving through roles at Cacau Show, Carrefour, Cielo, and now Mercado Livre, where I lead Inside Sales operations for SMB and Long Tail segments. Each step of the way, I've grown my understanding of what it takes to scale revenue in complex, high-competition markets.

What I Do

I specialize in Inside Sales and GTM (Go-To-Market) Strategy for B2B and SMB segments. My work covers the full commercial cycle: from designing the go-to-market model and structuring SDR and Closer teams, to building CRM cadences, defining KPIs, and optimizing CAC/LTV dynamics. I've managed pipelines exceeding R$ 1 billion in annual TPV, leading teams of 50+ sales representatives.One of my proudest achievements is the implementation of AI-powered lead qualification at Mercado Livre, which reduced Customer Acquisition Cost (CAC) by 35% without any loss in conversion performance — proving that technology and human execution, when combined correctly, create a compounding competitive advantage.

My Approach to Sales Leadership

I believe great sales operations are built on three pillars: clarity of strategy, rigor in execution, and a culture obsessed with learning from data. I use methodologies like SPIN Selling and Predictable Revenue as frameworks, not dogma — always adapting to the market reality and the specific dynamics of each segment.My experience spans both the strategic and the tactical: from defining pricing models and P&L analysis at Cielo, to leading CRM growth strategies for SMB lifecycle management, to orchestrating Omni-Channel integration between physical and digital sales forces.

Digital Transformation in Commercial Operations

Throughout my career, I've led and participated in major Digital Transformation initiatives — from digitalizing partner ecosystems at Cielo to deploying AI-driven sales automation at Mercado Livre. I believe the future of sales is at the intersection of data, technology, and exceptional human relationships.

Beyond Work

Outside of the commercial world, I'm passionate about football, exploring São Paulo's vibrant food scene, and staying current on the latest trends in SaaS, revenue operations, and AI applications in business. I'm also a firm believer that leadership is a continuous practice — I invest regularly in learning and in the development of everyone around me.Feel free to explore my case studies, read my articles, or get in touch if you'd like to connect!