[{"data":1,"prerenderedAt":277},["ShallowReactive",2],{"navigation":3,"about-\u002Fabout":51,"mdc-beksuz-key":71},[4,26],{"title":5,"path":6,"stem":7,"children":8,"page":25},"Blog","\u002Fblog","blog",[9,13,17,21],{"title":10,"path":11,"stem":12},"Building a GTM Strategy for SMB: What I Learned Managing a R$1B Pipeline","\u002Fblog\u002Fbuilding-a-gtm-strategy-for-smb","blog\u002Fbuilding-a-gtm-strategy-for-smb",{"title":14,"path":15,"stem":16},"How AI is Transforming B2B Inside Sales: Lessons from the Field","\u002Fblog\u002Fhow-ai-is-transforming-b2b","blog\u002Fhow-ai-is-transforming-b2b",{"title":18,"path":19,"stem":20},"Omni-Channel Sales: How to Integrate Physical and Digital Without Losing Revenue","\u002Fblog\u002Fomni-channel-sales","blog\u002Fomni-channel-sales",{"title":22,"path":23,"stem":24},"Sales Leadership at Scale: Managing 50+ Reps Toward a R$1B Goal","\u002Fblog\u002Fsales-leadership-at-scale","blog\u002Fsales-leadership-at-scale",false,{"title":27,"path":28,"stem":29,"children":30,"page":25},"Pt Br","\u002Fpt-br","pt-br",[31],{"title":5,"path":32,"stem":33,"children":34,"page":25},"\u002Fpt-br\u002Fblog","pt-br\u002Fblog",[35,39,43,47],{"title":36,"path":37,"stem":38},"Construindo uma GTM Strategy para PMEs: O Que Aprendi Gerenciando um Pipeline de R$1Bi","\u002Fpt-br\u002Fblog\u002Fbuilding-a-gtm-strategy-for-smb","pt-br\u002Fblog\u002Fbuilding-a-gtm-strategy-for-smb",{"title":40,"path":41,"stem":42},"Como a IA Está Transformando o Inside Sales B2B: Lições do Campo","\u002Fpt-br\u002Fblog\u002Fhow-ai-is-transforming-b2b","pt-br\u002Fblog\u002Fhow-ai-is-transforming-b2b",{"title":44,"path":45,"stem":46},"Vendas Omni-Channel: Como Integrar Físico e Digital Sem Perder Receita","\u002Fpt-br\u002Fblog\u002Fomni-channel-sales","pt-br\u002Fblog\u002Fomni-channel-sales",{"title":48,"path":49,"stem":50},"Liderança em Vendas em Escala: Gerenciando 50+ Reps para uma Meta de R$1Bi","\u002Fpt-br\u002Fblog\u002Fsales-leadership-at-scale","pt-br\u002Fblog\u002Fsales-leadership-at-scale",{"id":52,"title":53,"body":54,"content":55,"description":56,"extension":57,"images":58,"meta":65,"navigation":66,"path":67,"seo":68,"stem":69,"__hash__":70},"about\u002Fabout.yml","About Me",null,"Hi, I'm **André Vaz**, a Sales & Growth Manager based in Santana de Parnaíba, São Paulo, Brazil. 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I've managed pipelines exceeding **R$ 1 billion** in annual TPV, leading teams of **50+ sales representatives**.\n\nOne of my proudest achievements is the implementation of **AI-powered lead qualification** at Mercado Livre, which reduced Customer Acquisition Cost (CAC) by **35%** without any loss in conversion performance — proving that technology and human execution, when combined correctly, create a compounding competitive advantage.\n\n### My Approach to Sales Leadership\n\nI believe great sales operations are built on three pillars: **clarity of strategy**, **rigor in execution**, and **a culture obsessed with learning from data**. I use methodologies like SPIN Selling and Predictable Revenue as frameworks, not dogma — always adapting to the market reality and the specific dynamics of each segment.\n\nMy experience spans both the strategic and the tactical: from defining pricing models and P&L analysis at Cielo, to leading CRM growth strategies for SMB lifecycle management, to orchestrating Omni-Channel integration between physical and digital sales forces.\n\n### Digital Transformation in Commercial Operations\n\nThroughout my career, I've led and participated in major **Digital Transformation** initiatives — from digitalizing partner ecosystems at Cielo to deploying AI-driven sales automation at Mercado Livre. 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